Where did the initial idea for Urbantics come from?
Sam Newton: The idea for a secret agent-themed urban experience actually came to me about 15 years ago, long before smartphones were in everyone’s pockets. The original plan was to use GPS units in briefcases with earpieces to guide people through the city, but the technology just wasn’t advanced enough to make it work. About four years ago, I realized that with today’s smartphones, we could finally bring this idea to life.
How did you get started with developing Urbantics’ missions?
Sam Newton: I’m a software developer by background, so the first thing I did was start writing some software myself. But then I had a conversation with some folks from Auckland who introduced me to the Caught platform. They had used it for their outdoor adventures, and it seemed to have everything we needed. After a demo from Mark, I decided to scrap what I’d been working on and focus on using Caught.
Was technology always a central part of the experience?
Sam Newton: Yes, absolutely. Coming from a software environment, integrating technology into the experience was always part of the plan. One of the initial appeals was the opportunity to develop software that would guide participants through these adventures using the capabilities of smartphones, like GPS and augmented reality.
Did you experiment with other platforms before using Caught?
Sam Newton: We did look into a few options, but once we saw what Caught could offer, we didn’t need to look any further. It provided everything we needed to create our missions, and in many ways, it opened up possibilities that we hadn’t even considered before.
Can you describe one of Urbantics’ missions?
Sam Newton: Sure! Our main mission begins in a pub with a simple tutorial that teaches participants how to use the app. From there, they set off around Wellington City. They visit locations like a mural called Warhol Storm Prover and the iconic Bucket Fountain. Tasks include breaking codes, solving puzzles, and using augmented reality to unlock clues. The mission is designed to keep participants engaged while also encouraging them to explore hidden parts of the city.
Do you use real-time monitoring during the missions?
Sam Newton: Yes, we always have someone monitoring the teams to ensure that they’re having a great experience and to make the challenge a bit tougher. It allows us to keep the missions engaging and provide hints when necessary, which adds to the overall experience.
How do you see Caught’s role in the future of Urbantics?
Sam Newton: Caught will continue to be a key part of our operations as we expand. We’re looking into creating more immersive experiences, possibly incorporating actors into the adventures to make them even more engaging. The platform’s flexibility will be essential as we push the boundaries of what we can do.
What advice would you give to others looking to create similar experiences?
Sam Newton: My advice would be to test everything thoroughly. Make sure you’ve accounted for all possible scenarios because even small issues can disrupt the experience. And if you’re new to the platform, consider working with someone experienced in the early stages to help guide you through the setup. It can make a huge difference in how quickly you get up and running.
What’s next for Urbantics?
Sam Newton: We’re currently focusing on refining our existing missions, but we have plans to create a more immersive corporate experience that incorporates live actors and real-time interactions. We’re always looking to push the boundaries of what’s possible in the realm of urban adventures, and Caught will play a major role in that.
